We are looking for a Manager Lead Management & Administration to join our growing team.
This role will work specifically leading the origination, development, management, risk-reduction, evaluation, analysis, cost reduction for lead generation, their management, as well as any other processes or items that would lead to a more effective lead program and dispensation of our resources when referring to lead generation for our organization. This role will also work to align the cadence of leads as they move through our sales cycle and organization. This role will also evaluate our vendors, scrapers, process, and any other factors and/or tools that impact the lead opportunities for our organization. This role will be involved in a call-center/telesales environment and how to improve the lead environment and all of its pertaining areas. Expertise in either or both areas (Call-Center/Telesales) is a core requirement.
About Us
At 411 BPO, our mission is to provide small businesses worldwide with simplified, effective, and affordable business services. We envision a world where entrepreneurs can start, grow, and run their ventures with confidence. As an ambidextrous group of companies, we continuously improve existing services while venturing into new markets.
Minimum Requirements
- Minimum of 1 year lead management experience
- Minimum of 1 year lead development and review experience
- Minimum of 1 year relevant management experience
- Minimum of 2 years call center/telesales environment
- Bachelor’s Degree
- Track record of meeting or exceeding sales quotas
- Ability to build and vary lead projects and plans
- A strong understanding of the overall cost of acquisition as it relates to lead management and their programs.
- Experience with lead cadence preparation and implementation
- Expert knowledge of dialers used in telesales organizations
- Ability to review and evaluate current processes to determine where improvements can/should be made
- A clear and documented history of the call center/telesales environment as well as the overall evaluation of leads and their management and improvement.
Responsibilities
- Evaluate, review, and purchase leads within call-center and telesales environments, assessing the effectiveness of lead purchase programs and processes.
- Manage vendor relationships, coordination, and implement improvements for lead generation.
- Focus on reducing Cost of Acquisition (CAC), Lifetime Value (LTV), and Cost Per Lead (CPL) while optimizing lead processes across the organization.
- Coordinate lead efforts, cadence, and advertising with the marketing team to determine ROI.
- Evaluate and optimize dialer management for sales operations, including determining cadences to maximize sales efficiency and reduce acquisition costs.
- Maximize lead “recycle” cadence through CRM stages to utilize non-sale and no-touch leads efficiently, contributing to cost reduction.
- Review and enhance the lead generation process to align with sales goals.
- Manage lead origination, application, and usage.
- Oversee the entire lead process within the organization, reallocating non-sale or non-touched leads as needed.
- Demonstrate a strong understanding of the cost of acquisition for all lead programs.
- Develop, organize, and implement new lead processes, standards, and techniques.
- Focus on reducing the cost of acquisition and optimizing program allocation.
- Improve the close ratio for “openers” and “closers” groups to enhance the sales operation while reducing costs related to leads.
- Effectively manage a full-life cycle lead management program, identifying areas for improvement and building on strengths.
- Implement best lead nurturing practices, ensuring effective sales funneling and closures.
- Provide immediate assistance to teams when lead-related issues arise and offer alternative processes.
- Continuously enhance closing effectiveness through innovative approaches, results analysis, and feedback collection.
- Ensure the use of both online and offline lead management to reduce costs and increase profitability.
- Regularly evaluate and improve current lead processes to enhance lead conversion.
- Collaborate with IT on tasks related to lead enrichment and process improvements.
- Evaluate lead usage within the call center/telesales business arena daily, focusing on monitoring and improvement.
- Collaborate with the sales team to optimize leads and decrease the opener-to-closer ratio.
- Adjust your presentation style to suit the specific departments you coordinate with.
Work Conditions
- Work hours: 7AM to 4PM PST. A presence before or after these work hours may be required based on business needs.
- Remote
Compensation:
- Base salary
- Performance bonus (determined after the first 90 days)
Key Performance Indicators (KPIs):
- Cost of Acquisition (CAC)
- Cost per Lead (CPL)
- Conversion Rates
- Lifetime Value (LTV)
KPI’s are subject to change depending on business needs and programs developed and/or implemented. Proper notification will be issued prior to implementation
Company Values
Get Stuff Done, Deliver Results, Own It!
Directly Communicate, Fiercely Collaborate
Innovate Always and in All Ways
Domain Experts, Company Experts
Growth: Customers, Company, People
At 411 BPO, we are committed to fostering the growth and development of our employees. We provide clear career paths and advancement opportunities for both non-sales and sales roles. We believe in recognizing and rewarding exceptional performance and dedication.
Join 411 BPO and empower small businesses globally. Experience a collaborative and innovative environment that fuels growth. Achieve meaningful results and create a future where everyone wins.
To apply, please submit your resume outlining your relevant experience. We look forward to reviewing your application!
Note: Only shortlisted candidates will be contacted for further evaluation.